Grizzly Man

Android App design for the next generation of outdoor explorers

Outdoor Survival in the 21st Century

Outdoor Survival in the 21st Century

GrizzlyMan is the result of a self-initiated brief for an interface design course. The purpose of this application is to create an information system to help campers to master outdoor survival. The motivation for this is that for the first time in human history, we have the ability to use products with digital interfaces for an extended period away from electrical outlets, creating a new digital marketplace for mobile apps.


Context is key

Context is key

Storyboarding situations when campers would use the GrizzlyMan app helped focus the type of content that would be appropriate and useful to our potential users.


Easy Interactions

Easy Interactions

There is an overwhelming amount of information related to camping, so we created four categories that limited the information to the essential for novice campers. Each specific article was limited to a maximum of four swipe-able pages that would be mostly understood from the infographic-style illustration and header. This way people could easily interact with the app while in passive camping situations such as resting while hiking or sitting at the campfire.


Grizzly Man

Visual style

Visual style

With guidance from my team, I created the visual style and branding of GrizzlyMan to have friendly, illustrative graphics. With the audience narrowed down to novice campers, we felt it was important to make sure people using the application weren’t intimidated by overly-technical illustrations, and the colourful illustrations and bold lines of the visuals provided a sense of playfulness.


Grizzly Man


Talk to the People

Using approaches outlined in IDEO’s Method Cards, we talked to people about camping memories and technology. This gave our team more inspiration on how best to address the issues our potential audience faces. Above: watch the video of what people had to say.




See it in Action

The video above shows the final product in use while camping. Showing the app in the actual context helped reinforce the usefulness and benefit GrizzlyMan can provide people new to the camping experience.


Project Type:

  • Group. Team Members:
  • Flory Huang (project manager)
  • Paul Methot (copy writer and illustrator)
  • Shane Morin (programmer)

Contributions:

  • Application Concept
  • Visual Design & Branding
  • Illustrations (about 50%)
  • Interaction Design
  • Video Editing

  • Tradable Bits

    Two+ years of Product design, marketing pages & branding for a social media marketing startup

  • Draw Me the Beat

    A processing application that utilizes mouse movement in conjunction with sound wavelengths.

  • Grizzly Man

    Android App design for the next generation of outdoor explorers

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